Improve your vocabulary with Word Power

This app allows you to improve your vocabulary. It runs on the iPhone and iPad. You can unscramble the letters to form the correct word that match the definition. It is suitable for children and adults. It has different levels of difficulty based on the number of letters in the word.

Consumers deserve to be treated fairly

This article explains what the regulators in USA are doing to ensure that consumers are protected fairly in the bills that they receive from their telephone companies. I believe that the regulator in Singapore (IDA) has already implemented similar measures - but I am not sure if they have done to the same extent as in the USA.

Bright Jigsaw

This video shows Vera and her friends trying out the Bright Jigsaw, a new app that will appear soon in iPhone and iPad. You can choose several images and break down the images into a number of small pieces from 3X3 to 8X8. It is challenging and fun and suitable for children and adults.

New Yorkers support the Occupy Wall Street Protests

They like tougher regulations on the banks and support the right of the protesters to demonstrate, so long as they obey the law. See this report. 

Young workers stuck in temporary jobs

This article describes a problem faced by young people in many countries. They are paid a low salary, in spite of spending a lot of money to get a good education.

This situation is caused by the failure of government around the world to set and enforce standards on worker's remuneration and their inability to provide a conducive environment for businesses to operate viably. Some businesses find it hard to survive, and cannot pay their workers well. Some businesses are highly profitable, but still exploit their workers. The government fail to do their job and prefer to leave matters to be sorted out by the market.

Allocating vehicle COEs through a ballot

I have written this paper to set out the case of using the ballot to allocate the available COEs to meet the demand. It takes the views of many people who have written in my blog and Facebook.

Philips Wake-up Light| 'Make me a morning person'

Marketers like dealing with universal human truths. You can normally rely on the insight section of a case study to feature phrases such like “people like to upload and share content”, “visitors want to engage with their favourite brands” and the awards-season favourite: “Young people love music”.

Another universal truth, and one that has been recognised by Philips, is that people generally dislike getting up in the morning. Philips has attempted to offer an alternative to early morning alarm clock in the shape of its Wake-up Light, a kind of bedside lamp that supposedly mimics the effect of a natural sunrise.

Philips recognised that people generally dislike getting up in the morning. Philips has attempted to offer an alternative to early morning alarm clock in the shape of its Wake-up Light, a kind of bedside lamp that supposedly mimics the effect of a natural sunrise.

The light was tested last year in the Norwegian town of Longyearbyen, where there is no sunshine for three months of the year, and its effect on the community was recorded in an excellent short film by Doug Pray. But while the lamp had demonstrated its effectiveness in the Arctic, a more relevant angle was required for the European consumer.

The 'make me a morning person' campaign kicks off late-September with a recruitment drive to search for the world's worst grumps, snoozers and zombies. Consumers can nominate themselves, their friends and family, or even a colleague, on Facebook to take part in the challenge. They can also take a quiz on Facebook to find out which of the seven morning types they are - The Grump, The Grunter, The Snoozer, The Zombie, The Corpse, The Early Bird or The Chirpy. Hundreds of entrants will then be selected to receive a Philips Wake-up Light and take part in the 21 day challenge.

The social experiment

From mid-October 2011, participants of the challenge will chart their progress via the dedicated iPhone 'Wake-app' that has mini-games to test them on alertness, mood and ease of getting out of bed, and will determine whether a 'non morning person' has truly become a 'morning person' by waking up naturally with the Philips Wake-up Light. The mini-games were designed with the help of Philips light therapy experts and the Wake-app is the first consumer-facing app to feature tests undertaken in sleep laboratories and clinical studies. Non-participants can also download the free iPhone app and take the challenge themselves.

The Longyearbyen experiment

Results

Full results to follow. Campaign launches across October 2011.

External links:

Facebook Wake-up Light app: http://apps.facebook.com/wakeupchallenge(6/10/11: not live yet)

BRAND: Philips

BRAND OWNER: Philips

CATEGORY: Electronic Goods

REGION: The Netherlands

DATE: September - October2011

AGENCY: Tribal DDB

MEDIA CHANNEL: Experiential,Online,PR