“Every Dessert Deserves A Squirt” . Cheeky Little Squirt :: So simple even a baby can do it. Popout Gourmet Granny :: It’s my birthday and I’ll squirt if I want to Popout Squirty Slice :: It’s not just dessert that deserves a squirt Popout Monkey Business :: Don’t monkey around with dessert. Just add Squirty Popout Squirty A-peel :: Bananas – the perfect match for Squirty Cream Popout After Work Squirt : Because canapes should never be without cream
The British Council has launched a call for entries to its Realise Your Dream Awards which sees young Australian creatives given the chance to work in the UK with leading visual arts, theatre, fashion, music and design talent. Online ads to promote the awards have been created by ad agency Republic of Everyone. There will be five awards handed out, with each winner flown to the UK. Sponsor National Australia Bank will provide them with $8000 to assist with expenses.
Realise Your Dream is open to emerging practitioners working or studying in creative industries including visual arts, fashion, design, architecture, music, digital media and performing arts. Entries will close 6pm, June 18. Last year, The Glue Society created online videos to promote the awards, featuring a bickering lion and unicorn.
The Office of Road Safety in Western Australia has launched a campaign to bring attention to driver distractions that can lead to serious road accidents.
The “Distracted drivers are dangerous” campaign created by 303 is part of the WA government’s wider road safety “Towards Zero” strategy. Activity includes radio, TV, outdoor and online executions. The radio and TV commercials depict what can happen to road users, such cyclists, motorbike riders and pedestrians, when a driver is distracted by texting on their phone, reading a map or talking to passengers in their car. As part of the campaign there is an online game and ringtones which can be downloaded from the Office of Road Safety website. Research conducted during the development of the campaign found types of driver distractions to include eating, drinking, smoking, changing a CD or radio station, putting on make-up, talking on the mobile, talking to passengers or children or picking up something from the floor, all whilst driving. The research was used to develop the creative and campaign messages. Credits:
Ad agency: 303
Creative Director: Lindsay Medalia
Art Director: Richard Berney
Copywriter: Davood Tabasher
Agency Producers: Belinda Hawkins & Holly Kemp
Business Director: Donna-Maree Gavin
TV Director: Jess Bluck Production
Company: Revolver WA
Executive Producer: Matt Barber
Radio: (Victim Spots) Soundbyte Studios
Sound Engineer: Brad Habib (Driver Spots) Eardrum
Sound Engineer: Ralph van Dijk
Ringtones: Recording Studios: Turning Studios
Producer: Emma Hoy
Print: Photographer: Allan Myles
Clients: Office of Road Safety WA: Roger Farley, Director Strategic Communications and Doug Baird, Communications Officer
