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Saturday, October 15, 2011
Spreading work and reducing unemployment
I read a report that in USA, some workers are putting in 70 hours a week. They work hard, so that they can keep their jobs. But, when those with jobs work long hours, there will be less jobs for the unemployed to take up. This is the problem about the free market system.
Countries with caps on working hours (beyond which the employer has to pay premium overtime rate) allows the available work to be spread to more workers. They also have controls over their immigration. A good example is Australia.
How do small business survive in a competitive world, when they have to pay adequate wages to their workers? They pay less for their premises (and avoid the inflated property prices in countries like Singapore and Hong Kong). They also compete in areas where they have competitive advantage, such as the resource and agriculture sector in Australia. By giving adequate wages and employment to their workers, they have an economy that is more sustainable.
My friend, who developed property in Australia previously, told me the restrictions on property development in Australia. 50% of new developments can be sold to foreigners, but these foreigners have to sell their property only to Australians. This helps to control the inflation of property prices due to the influx of foreign funds.
Other countries, such as Singapore, compete by depressing wages. This is why the situation in Singapore is rather bad.
Countries with caps on working hours (beyond which the employer has to pay premium overtime rate) allows the available work to be spread to more workers. They also have controls over their immigration. A good example is Australia.
How do small business survive in a competitive world, when they have to pay adequate wages to their workers? They pay less for their premises (and avoid the inflated property prices in countries like Singapore and Hong Kong). They also compete in areas where they have competitive advantage, such as the resource and agriculture sector in Australia. By giving adequate wages and employment to their workers, they have an economy that is more sustainable.
My friend, who developed property in Australia previously, told me the restrictions on property development in Australia. 50% of new developments can be sold to foreigners, but these foreigners have to sell their property only to Australians. This helps to control the inflation of property prices due to the influx of foreign funds.
Other countries, such as Singapore, compete by depressing wages. This is why the situation in Singapore is rather bad.
Occupy Wall Street Protests Goes Global
The protests against corporate greed and failure of government goes global. See http://www.cnbc.com//id/44913817
Except in Singapore. The people are frightened by the strict laws against protest.
Except in Singapore. The people are frightened by the strict laws against protest.
Dove | Uncontrolled women
BRAND: Dove
BRAND OWNER: Unilever
CATEGORIES:FMCG, Toiletries/Cosmetics
REGION: Argentina
DATE: May -May 2011
AGENCY: Initiative
MEDIA CHANNEL: BrandedContent, Digital,Online, PR
Dove wanted to re-launch its hair care range in Argentina and earn credentials amongst consumers as an expert hair care brand that women would trust. Dove wanted to refresh the promise that women who chose the Dove Damage Therapy range could reclaim control of their hair.
This re-launch featured new product formulas, new packaging, a new brand positioning and a fresh new tone in Dove marketing messages. But to achieve a successful re-launch, Dove needed to develop and distribute content to help generate awareness of the new 'control or uncontrolled messaging.A series of videos were created that explored the idea of 'control and uncontrolled'. Well known female comedians discussed the things in their lives that bring chaos and stress, in a series of comedy monologues that tackled issues of control for women at work, at home and in their relationships.
The resulting video series 'Stand Up Descontroladas' was seeded across multiple online platforms. Dove enlisted the support of key opinion formers in the blog space and launched a robust PR campaign on Facebook, Twitter and fashion aspiration sites. The key opinion formers spread the videos by posting entries on their blogs and Twitter feeds that discussed the difference between '#stable women' and '#uncontrolled women'. By the end of the first day, '#uncontrolled' was a trending topic in Argentina. Most of the tweets were linked to one of the Dove branded videos. Videos were hosted on a branded YouTube channel.
Descontroladas - Maria Freytes from CSquared on Vimeo.
Results
'Stand Up Descontroladas' achieved more than 500,000 views during the nine week campaign. 30% of visitors came from Twitter, Facebook, Dove.com.ar and paid media initiatives. 70% of views were counted in Youtube, coming from YouTube search or related video suggestions.
The mix of earned and paid media investment was split 10 % earned + 90 % paid.
The campaign contributed to a 10% increase in Dove's market share. (Source: CCR)
This campaign was shortlisted at the 2011 Festival of Media Latam Awards in the 'Best Use of Digital Landscape' category.
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