We are Apple (Leading the Way.)

Low Fat copycat

THE ORIGINAL? 
Fibra Life Low Fat Thin Shake – 2005
Headline : Slim Faster
Agency : AG407 (Brazil)

LESS ORIGINAL
Trim Low Fat Milk – 2008
Tagline : Fat-Breaker
Agency : Leo Burnett Jeddah (Saudi Arabia

Making Mona Lisa copycat-sad

The copycat(er)
Big Mac - Mona Lisa - McDonald's Belgique









The 2nd copycat(er)
Neviot - Mona Lisa

The Original

Brunch Mona Lisa

music-master.com campaign

This week, music download website www.music-master.com. unveils the launch for new website


The campaign idea I am my music. I am music masterencourages consumers to explore their individual musical tastes. The focus of the campaign is on a series of ambient portraits of real people made up from QR codes. Within each of these portraits, live codes link to free downloads of the subject’s top twenty tracks. The user is encouraged to snap the codes with his smartphone and download the free tracks to his computer. The three executions appear in malls around the UAE.


The campaign is also supported in press, on radio and online.

“The idea behind this campaign is beautifully simple. People are defined by the music they listen to. We all have our own unique soundtracks to our histories, and in the case of the ambient posters, consumers are able to explore and download other people’s personal soundtracks for free. What appears to be purely functional technology comes to life to tell a story.

 A fresh and intelligent approach for this campaign is produced. It’s something that 16-27 year-olds can really get involved with. Given that the technological know-how and ability to understand this visual language is unique to this target, it has something of the feel of an exclusive club. Beyond the ambient and print, the online banners and radio bring the Music Master message to life in a direct way and tell an engaging story.




CAMPAIGN CREDITS:Project: Reveal phase announcing launch of www.music-master.com
Client: Music Master
Brief: To drive traffic to www.music-master.com and create buzz and talkability around the site.
Creative Agency: DDB Dubai
Senior Art Director: Diya Ajit
Senior Copywriter: Camilla McLean
Group Account Director: Edward Harris
Digital support: Navin Ashokan, Najeeb Puthuveettil, Naeem Hussain
Retouchers (Ambient/Press): Firstbase London
Photography (Ambient/Press): Paul Emous
Photography (Online): Natasha Carella
Sound Design (Radio): Reiner Erlings, Gayathri Krishnan

Benihana Kuwait: Bloggers Unite

PLEASE COPY THIS POST AND POST IT IN YOUR OWN BLOG, TUMBLR, FLICKR PHOTO OR WHATEVER IN SUPPORT OF A FELLOW BLOGGER.
FOR THE STORY, SKIP TO THE END.

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My Benihana Experience

A few days back I posted about Benihana opening up at the Avenues and yesterday night I decided to pass by with Nat and try it out. The service wasn t too bad for a restaurant that’s just been open for a few days and the staff were really friendly. The restaurant itself is made up of islands and bars with a grill in the middle of each one. You sit around the grill and the chef will come to your table and prepare the food right in front of you which makes things entertaining. It’s actually why I prefer sitting at the bar in Japanese restaurants in general, since you can talk to the chef and watch them put your dish together. The problem with my experience last night though was with the food, it was disappointing to say the least.

We ordered beef negimayaki for starters followed by an Orange Blossom maki and a Hibachi Chicken. The negimaki arrived looking good and was probably the best thing we had there even though I prefer Maki’s negimaki which has a richer teriyaki sauce. The Orange Blossom was very ordinary, wouldn’t order it again. Now the Hibachi chicken which is basically grilled chicken, that was the worst. The chicken was very chewy (I could swear it was undercooked if not raw) and tasted terrible. Even after I had the chef add some more teriyaki sauce in hopes of improving the taste it didn’t work. I tried to dip it into the sauces that came with the chicken but it was hard to figure out if they were actually making things worse or not. Nat only ate one piece of chicken and left the rest while I needed my protein since I’m on a strict diet and forced myself to eat my whole plate (I can do that) but the after taste was really bad. Even the rice and the veggies that came with it tasted bad AND were under cooked. Once we left I considered picking up a frozen yogurt from Pinkberry even though I hate frozen yogurts but I just needed something to get rid of the aftertaste. A few moments later we ended up at Chocolate Bar ordering the gooey chocolate cake (bye bye diet).

I shot the two videos [video one and video two] above of the chef preparing our meal. Benihana are known for the live shows they perform when preparing your dish so I was expecting to see [This] but ended up with the above. Would I go back to Benihana? No I wouldn’t. Their sashimi and maki s are pretty cheap (KD1.5 for 5 pieces of Salmon sashimi for example) but there are two other Japanese restaurants at the Avenues, Wasabi and Maki, and I would prefer either one of those to Benihana.

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The above post is a reproduction of Mark Makhoul’s original post on his blog 2:48AM. Mark, a blogger living in Kuwait, is now the subject of a $18,000 lawsuit filed by the Kuwaiti franchisee of global Japanese restaurant chain Benihana. Mark’s crime? Posting a mildly critical restaurant review on his blog, 2:48AM. A frank but even-handed review, even if negative, does not warrant legal action and that this is not how global brands like Benihana should engage with bloggers.
Despite a massive outcry on blogs, social and mainstream media, both Benihana in Kuwait and Benihana of Tokyo, the New-York based franchisor, have steadfastly refused comment and the court case is, as of the time of writing, still set to commence on 8 March 2011.
Benihana in Kuwait first deleted critical comments from its Facebook page and then blocked anyone who had been outspoken against them. Benihana of Tokyo has not replied to a single request made using the contact form on its website, despite a promise to return comments within 24 hours. Neither has it responded to calls on this from bloggers and journalists.
We are defending bloggers’ rights to freedom of expression.
We believe that suing a consumer for expressing an opinion is totally unacceptable. We believe that a company arrogant enough to ignore the very real expressed concerns of thousands of consumers is arrogant enough to think it can press ahead with this suit – one which would set a very worrying precedent for Middle East bloggers. We want to send a clear message out – that today’s consumer has the right to express an opinion online – whether that be satisfaction or dissatisfaction – without fear of bullying and litigation from companies.
Consequently, today, 14 February 2011, bloggers are posting a copy of Mark’s original My Benihana Experience post to their own blogs and Facebook pages.
In an effort to highlight both Mark’s predicament and Benihana’s apparent keenness to sue bloggers, friends of Mark and fellow bloggers around the world can join us in re-posting a copy of Mark’s original Benihana post today. They sued him – will they sue all of us?
It’s not too late to join us! The day is young…
You can follow the hashtag #BenihanaKUW on Twitter and Like the Boycott Benihana Kuwait page on Facebook.

Marks & Spencer|Boobed

Marks and Spencer celebrated its 125th anniversary in 2009 with “Quality Worth Every Penny”, a marketing campaign showing how they have provided ‘quality worth every penny’ since 1884 and highlighting how their commitment to sustainability is undiminished despite the global recession. ‘Quality worth every penny’, applied to both fashion and food, asserted the retailer’s commitment to bringing the best quality to its customers and tied in with its origins as a penny bazaar, highlighted with special in-store ranges.

The most well known of the print/billboard advertisements, featured in Campaign’s Outdoor Hall of Fame sitethis month, was the work featuring Islington model Natalie Suliman, wearing a green silky D cup bra (with matching panties in print ads). As well as forming a campaign to promote the new range of quality silk underwear for M&S, the photograph was chosen by M&S for the ad apologising to the nation for charging £2 on bras above a DD cup. Online orders of the green underwear set featured in the ad soared by 163 per cent. The newspaper and billboard campaign helped to triple Marks and Spencer’s underwear sales over the following year.

Credits

The Worth Every Penny campaign was developed at RKCR/Y&R (Rainey Kelly Campbell Roalfe/Young & Rubicam), London, by creative team Paul Angus, Ted Heath, Mark Roalfe, art director Stuart Elkins, copywriter Graeme Cook, typographer Lee Aldridge and photographers Uli Weber and Patrice de Villers.

Mirror Eggs|by Joe La Pompe

THE ORIGINAL? Office of National Drug Control Policy – 2006 Source : YouTube Agency : Unknown (USA)	LESS ORIGINAL Lebanese Ministry of Interior against Drugs– 2011 Source : YouTube Author : Neshan Der Haroutounian (Lebanon)

What a nice catch|by Joe La Pomp

THE ORIGINAL
Colgate Dental Floss – 2006
Headline : “Absolutely flawless”
Source : Cannes Archive Online
Agency : Young & Rubicam Sao Paulo (Brazil)

LESS ORIGINAL
Doctor Kares Dental Clinic – 2010
Headline : “Hard to catch, easy to floss"
Source : Adsoftheworld 
Agency : Ogilvy & Mather New Delhi (India)