Monday, November 15, 2010
Tuesday, November 9, 2010
Friday, November 5, 2010
Copycat ads| Plagiarism: most of the time coincidence, sometimes inspiration
1. Jetstar versus Estrella Damm beer
The original:
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The copycat:
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2. Optus “open network” versus Sprint “now network”
The original:
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The copycat:
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3. Optus versus Comcast
The original:
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The copycat:
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4. Target versus Oren Lavie
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The copycat:
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5. Kellogg’s All Bran versus The Simpsons
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The copycat:
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6. ME Bank versus Tango and British Airways
The originals:
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The copycat
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7. There’s Nothing Like Australia versus The Discovery Channel versus Mickey Mouse:
The original:
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The original:
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The copycat:
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8. Nine Network versus The Discovery Channel
The original:
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The copycat:
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9. Nine Network versus Nickelodeon
The original:
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The copycat:
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10. Seven Network versus DDB France
The original:
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The copycat:
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11. Dunlop Volley versus The Weak Shop:
The original:
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The copycat
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12. TV3 NZ versus Playstation 3 (Hat-tip: Bannerblog)
The original:
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The copycat:
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13. Paul’s Milk versus Water Magic
The original:
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The copycat:
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14. Australia Post versus i-Ball
The original:

The copycat:

15. Visa versus Hula Hoops:
The original:
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The copycat:
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16. Grazia versus Australia’s Next Top Model
The original:
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The copycat:
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17. Suzuki Alto versus Trainspotting
The original:
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The copycat:
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18. MV Beer versus Truth (Upside Down)
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The copycat:
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19. Lipton Ice tea versus Fatboy Slim
The original:
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The copycat:
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The original:
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The copycat:
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2. Optus “open network” versus Sprint “now network”
The original:
Popout
The copycat:
Popout
3. Optus versus Comcast
The original:
Popout
The copycat:
Popout
4. Target versus Oren Lavie
Popout
The copycat:
Popout
5. Kellogg’s All Bran versus The Simpsons
Popout
The copycat:
Popout
6. ME Bank versus Tango and British Airways
The originals:
Popout
Popout
The copycat
Popout
7. There’s Nothing Like Australia versus The Discovery Channel versus Mickey Mouse:
The original:
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The original:
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The copycat:
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8. Nine Network versus The Discovery Channel
The original:
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The copycat:
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9. Nine Network versus Nickelodeon
The original:
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The copycat:
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10. Seven Network versus DDB France
The original:
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The copycat:
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11. Dunlop Volley versus The Weak Shop:
The original:
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The copycat
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12. TV3 NZ versus Playstation 3 (Hat-tip: Bannerblog)
The original:
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The copycat:
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13. Paul’s Milk versus Water Magic
The original:
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The copycat:
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14. Australia Post versus i-Ball
The original:

The copycat:

15. Visa versus Hula Hoops:
The original:
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The copycat:
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16. Grazia versus Australia’s Next Top Model
The original:
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The copycat:
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17. Suzuki Alto versus Trainspotting
The original:
Popout
The copycat:
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18. MV Beer versus Truth (Upside Down)
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The copycat:
Popout
19. Lipton Ice tea versus Fatboy Slim
The original:
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The copycat:
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Wednesday, November 3, 2010
Long lasting CopyCat
The Copy

“Longer flavour.
Longer chew.”
Agency: Ogilvy, Cape Town, South Africa. 2010
The Original

“Long lasting taste.”
Agency: JWT/PPGH GROUP, Amsterdam.2006

“Longer flavour.
Longer chew.”
Agency: Ogilvy, Cape Town, South Africa. 2010
The Original

“Long lasting taste.”
Agency: JWT/PPGH GROUP, Amsterdam.2006
Tuesday, November 2, 2010
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