Advertising Agency: Saatchi & Saatchi, Dubai Executive Creative Director: Marc Lineveldt Copywriter: Neil Harrison Advertiser's Supervisor: Robert Ramos Account Manager: Hema Patel Account Supervisor: Lisa-Marie Anders Art Director: Hussain Moloobhoy Photographer: Ziad Oakes, Hussain Moloobhoy
Jim Beam, founded in 1795, is currently the best selling brand of bourbon in the world,Jim Beam is positioned as the bourbon whiskey for real men. Of course the “real men” stereotype involves interaction with the opposite sex, at a shallow level
THE IDEA GUYS NEVER CHANGE. And one thing that never changes is that guys have been debating meaning- less crap since 1795. We love to get together, argue our opinion on any topic, and one-up each other. And we do this best when we’re drinking Jim Beam together. Lets own this behavior. Brand it. Instigate it. Celebrate it.
Puppies
Jim Beam guys know that the cute factor is worth investing in, just to get the attention of women.
Girls
Jim Beam guys stop what they’re doing when they notice a good looking woman passing by, together.
Advertising Agency: Energy BBDO, Chicago, USA Art director: Tod Hoffmann Copywriter: Al Wyatt Photographer: Tony D'Orio
Filming was shot by director Zach Martin via BOB Industries, Los Angeles. Editor was Matthew Wood at The Whitehouse Post. Post production was done at Filmworkers Club, Chicago. Music and audio were produced atEarhole Studios, Chicago. ======== Guys never change. That’s the message in this billboard advertising campaign for Jim Beambourbon from Chicago, which won a bronze at the 2010 Clio Awards. Guys never ask for directions. Take Christopher Columbus for example. Guys never change. And neither does Jim Beam. See our earlier story on the TV advertising campaign.
Everyone loves a cool ad execution, but some are clearly advertising for advertising people. This is particularly true during award-show season. The video below, getting some passalong among the adverpeople of Twitter, shows a Brazilian campaign by ID/TBWA for a fragrance brand Kaiak. Kaiak came up with a reformulated scent for its cologne, but it's only sold door to door. (I had no idea that door-to-door sales were still popular in Brazil.) How to sell it online? The Brazilian shop outfitted computers at 15 Internet cafés with machines that produce scented samples when users click on a banner on the café homepage offering a sniff. Cue the hidden-camera footage showing the shock and delight of the samplers. Kaiak says it got a 17 percent click-through rate and distributed 10,000 strips in a weekend. Color me skeptical, but that's a long walk for a small beer. Oh well, you can probably expect it to take home a bunch of Lions next month in Cannes.
Challenge“Kaiak” is the best-selling men’s fragrance in Brazil. Working-class men are its target market. It is sold door-to-door exclusively. The client wanted to make an online campaign to announce that the product had changed — but not much more than that. We couldn’t show the new fragrance on the internet … Unless we could find a way to put the scent on the banner! And that is what we did! SolutionFirst we made an agreement with more than 15 Internet cafés, which are used mostly by young working men who do not have computers in their homes. Then we created a plug-in that inserted the banner on the Internet cafés’ internet start page. The banner read “The best selling men’s fragrance in the country just changed. Want to try it? Click this banner. It’s scented.” After the click the banner went out of the computer screen at the same time a custom hardware developed by us, ejected a paper version of the banner with the scent sample. Results The scented banner had a click-through rate of 17.2% — That is 43 times higher than the global average. 10,000 scented banners were distributed in just one weekend. Advertising Agency: ID\TBWA, São Paulo, Brazil Concept: Domenico Massareto Creative Director: Domenico Massareto Planner: Igor Puga Production: Natalia Gouvea On Air: May 2010
"Got milk?" ads have gotten increasingly family-oriented lately, as evidenced by the Why Milk Web site, which shows off how good milk is for growing children and their parents. There's even a celebrity section, to whichTim and Elizabeth Hasselbeck are a recent addition. Popout
