TV Commercial for Kuwait's Maqtab Al Shaheed

if i am not mistaken this ad might rank TOP of BAD Arab ads..
are they serious? do they call this an  ad? anyhow WTF the idea here ...

Casa Do Zezinho Half For Happiness

Casa do Zezinho, an NGO with a focus on low-income areas, raised financial support in Brazil through “Half for Happiness”, a campaign run in partnership with two supermarket chains. Customers in the supermarket were given the opportunity to buy half-size fresh food products at full price, with 50% going to Casa do Zezinho. The supermarkets collaborated on timing, provided food, took care of quality standards, transportation and storage throughout the process. Foods were cut in half, processed and packaged with the help of children. Products on supermarket shelves were displayed without any other communication reinforcement. At the end of each cycle of the campaign, the donations were recorded and handed by the supermarket chain to the Casa do Zezinho.

The response was pleasing. Consumers were impressed with the unusual approach, remarking on what they’d learned about how little things can go a long way. A third supermarket chain joined the campaign. Donations to Casa do Zezinho went up 28% compared to the previous year. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity 2011.

www.youtube.com/watch?v=x75AXGzVzZo

Credits

The Half for Happiness campaign was developed at AlmapBBDO, Sao Paulo, by chief creative officer Marcello Serpa, creative director Luiz Sanches, copywriter Fabio Ozorio, art directors Renato Fernandez, Daniel Manzi and Vinicius Sousa, account team Marina Fernandes and Cristina Chacon, working with Zezinho staff Dagmar Garroux and Célia Fernandes. Media was planned by Paulo Camossa Jr. and Laerte Brandão.
Filming was shot by director Fábio Benvenuti via Ragna Produções, photographer Richard Stefano, producers Vera Jacinto, Gabriel Dagostini, Thiago Bueno. Sound and music were produced at RAW Produtora de Áudio. Narrator was Gabriel Fayad. Editor was Maria Fernanda.

Fundación Altius “Message in a bottle”

An action created by Leo Burnett Iberia for the Altius Foundation to raise money for the education of needy children in Latin America.
Agency: Leo Burnett, Iberia.

The Philippine Consulate Dubai | Disaster

Advertising Agency: Saatchi & Saatchi, Dubai
Executive Creative Director: Marc Lineveldt
Copywriter: Neil Harrison
Advertiser's Supervisor: Robert Ramos
Account Manager: Hema Patel
Account Supervisor: Lisa-Marie Anders
Art Director: Hussain Moloobhoy
Photographer: Ziad Oakes, Hussain Moloobhoy

Missed the last 100 years? Find them in Jabal Amman

Wild Jordan is running a Jabal Amman photo treasure hunt on May 21st. There are clues hidden to help competitors find “some of our city’s

oldest treasures”.

Registration fee is 60JDs per a 4-person team, and it starts at 9:00 AM (the money will be used to protect the wild life in Jordan).

The first three prizes are:

- Accommodation for four at Feynan Ecolodge and a gift vouchers from The Nature Shop for the amount of 25JD/person for all of the members of the first winning group.

- Gift Voucher of 100JD for lunch at The Café (Wild Jordan)

- A trip for four to the Wadi Mujib water trail

First aid: it’s a matter of life and death

This campaign from St John Ambulance, a charity organization in U.K. dedicated to teaching people first aid so that everyone might be equipped with the knowledge to save a life, uses the images of fake dead persons. The emotively descriptive copy indicates that had someone associated with them known first aid, their life would have been saved.


As part of the campaign St John Ambulance has created an iPhone App that gives potentially life-saving advice.

CREDITS

Agency: BBH

Creative directors: Alex Grieves and Adrian Rossi

creatives: Victoria Daltry and Will Bingham.

Breast cancer| One in Nine

Via: osocio

One in Nine is a non profit organization in Israel dedicated to make awareness of breast cancer. The name compels further reading of the startling statistics that one in every nine women in Israel will be forced to cope with breast cancer during her lifetime. This campaign for One in Nine, developed by McCann Erickson, Tel Aviv, aims to tell women that they should be more cautious about the attack of breast cancer disease and gives a message that early detection can prevent the disease.
As part of this initiative, they launched the campaign in association with several daily newspapers. They took the horoscope page and moved the reading for the Cancer sign several pages back, so that the reader would discover the cancer horoscope earlier than usual. The campaign was signed with “Early detection of cancer can save lives. Get yourself tested”.
The campaign is sure to grab the necessary attention. But, there is a slight problem of misleading the readers from what they actually intend to read. Considering the magnitude of the subject, we can leave it. Right?


CREDITS
Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative Director: Ido Ben Dor, Sigal Abudy, Meiran Pachman
Art Director: Guy Laufer
Copywriter: Ido Mymon
VP Accounts: Hagar Barzelai
Account Supervisor: Alona Dekel