Absolut Vodka: Absolut Vodka

“If you saw your life flash before your eyes, would you change the way you live it? Absolut Vodka thinks so, and to ensure people don’t get behind the wheel drunk, they introduce Absolut Life: a platform that allows people to watch a video of their Facebook lives flash before their eyes.”

Advertising School: Miami Ad School, New York, USA
Creative Director: Tara Lawall
Art Director: Lisa Zeitlhuber
Copywriter: Nick Partyka

Heineken |This Is the Game

Heineken is celebrating its sponsorship of the Rugby World Cup, being held in New Zealand, September 9 to October 23, 2011, with “This is the Game”, a television commercial focusing on the code handed down from warriors of old. “Yes we wear dresses and yes we dance but this will never be drama class. We will respect a man’s anthem even he murders it. Never question the bounce. Who knows where this odd ball will go. Listen to the whistle man no matter how much he blows. Sleep when we are dead…” The 60 second “This is the Game” ad is supported by 10 second commercials ideal for play during the games, and an iPhone app “Kick Live Goals”.

Credits

This is the Game was developed at Wieden+Kennedy Amsterdam by executive creative directors Eric Quennoy and Mark Bernath, copywriter David Smith, art director Craig WIlliams, and agency producer Cat Reynolds.
Filming was shot by director Steve Rogers via Revolver, Sydney, and Cherokee Films, Auckland, with director of photography Geoffrey Simpson, producers Katie Smith and Ian Iveson, executive producer Michael Ritchie.
Post production was done at Glassworks, Amsterdam. Editor was Bernard Garry at The Editors.
Music is “A Soldier’s Chorus”, from Gounod’s Faust, produced at Extreme Music, Berlin.

Andes Friend Recovery

Andes Beer has provided men in Mendoza, Argentina, with a way to spend time with both their girlfriends and their male friends with the Andes Friend Recovery campaign. The project followed on from the success of the 2009 Andes “Teletransporter” project, using a cutting-edge robot with human features, installed in the main bars of Mendoza. The campaign, online atandesfriendrecovery.com, won a Silver Outdoor Lion at Cannes International Festival of Creativity.

The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were “recovered” friends. The campaign was launched on traditional media; TV, out of home and radio advertising. How does it work? Your friends go to a bar and sit at the Andes Friend Recovery table. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties. Wherever you are you have to log in to the AFR page and use the webcam to map your face. Then you appear at the bar, via the Andes Friend Recovery robot.

Andes Friend Recovery is an installation based on TelePresence via video conference. Using interactive facial recognition software, the webcam cuts the face of the person in front of the computer, and applies it exactly inside the robot’s face. The robot sits at the bar, and also uses an audio system to enable hearing and speaking. Users can turn the AFR’s head using a computer keyboard, to get a panoramic view of the situation. Visitors to the AFR website were able to join in at the bar witness the conversations among different friends.

Credits

The Ande Friend Recover campaign was developed at Del Campo Nazca Saatchi & Saatchi, Buenos Aires, by executive creative directors Maxi Itzkoff, Mariano Serkin, creative director Fernando Militerno, creatives Charlie Lanus, Pedro Porcaro, agency producers Adrian Aspani, Camilo Rojas and Patricio Martinez, account team Jaime Vidal and Patricia Abelenda, working with Inbev marketing team Ricardo Fernandez,
Eduardo Palacios and Benjamin Mountford.

The AFRecovery Installation was produced at Sake Integrated Company by producers Sonia Caputo and Pedro Saleh.

Filming was shot by directors Luisa Kracht, Nico & Martin via Primo Buenos Aires, with executive producer Caro Cordini, director of photography Leandro Filloy.

Post production was done at Pickle. Sound was designed at Supercharango.

Jack Daniel's| Live Freely. Drink Sensibly

Arnold just launched "Independence" – a new campaign for client Jack Daniel's. Kicking it off is this TV spot titled, "As American As."

For print, a Kentucky letterpress was commissioned to roll out these handcrafted posters:

  

And just how exactly were they created? Well, just watch:

You can download the rest of the posters – and more – on Facebook.

Making Mona Lisa copycat-sad

The copycat(er)
Big Mac - Mona Lisa - McDonald's Belgique









The 2nd copycat(er)
Neviot - Mona Lisa

The Original

Brunch Mona Lisa

Heineken | Open Your World

Heineken has launched a new advertising campaign introducing the “Open Your World” tag line, centred around a 90 second commercial, “The Entrance”, featuring the song ‘The Golden Age’ by Danish alternative pop group The Asteroids Galaxy Tour. Launched in Europe this month, the series showcases a man with impeccable style who arrives at a party, interacts with the guests in so many ways before saying yes to a freshly branded bottle of Heineken. The series follows through with shorter clips providing insights into each guest’s story, including the martial artist, pro basketball players, piano playing waiters Siegfried and Jean-Pierre, the man with the eye patch, the flautist and the dancing waiter. The series is currently being released on the Heineken Youtube channel and will be launched on television in 2011.

THE ENTRANCE


KUNG FU COMEBACK
DUET

THE PERFECT GIFT
BIG IN WONDERLAND
THE MONOLOGUE
THE MAN WITH THE EYEPATCH
DRAGONBREATH

DUEL

THE MAGIC FLUTE
THE DANCING WATER
GORGEOUS GIRLS

Don’t push me

THE ORIGINAL (click on the image to watch video)
Japp Energy Bar – 1995
Source : Cannes BRONZE LION
Agency : Leo Burnett (Norway)

LESS ORIGINAL (click on the image to watch video)
BoomBoom Energy Drink – 2010
Source : GR8 film Production / Lebanon
Agency : Unknown

All brands after Facebook Likeabilty

Brands will do just about anything to get people to like them, particularly on Facebook, where it means the promise of viral passalong. Corona Light is dangling an interesting offer. Like the brand on Facebook, and your photo will soon appear on a 150-foot digital billboard in Times Square. The beer brand, with help from Pereira & O'Dell, is collecting the photos now, and will run them on the board from Nov. 8 to Dec. 6. (You can set it up to automatically post a photo showing your image on the board after it appears.) It will be interesting to see how the effort draws in fans for the brand, which currently has 38,000 Facebook Likes. (One note about the execution: For some reason, the application requires you to upload a photo from your computer even though Facebook probably has dozens of photos of you already.) This isn't entirely new.Time magazine ran a similar promotion for its Person of the Year issue back in 2005. 

Absolut Vodka: Glimmer

Absolut Glimmer
Make the present exceptional

Latest global campaign for Absolut Vodka, Absolut Glimmer. It's a global initiative where brand have changed the iconic bottle shape for the first time since its conception. The campaign concept is "Make the present exceptional" and the design idea is about dressing the bottle for this moment in time. In today's world, where everything can be recorded, copied or streamed by the press of a button the "here and now" is the new super exclusive. To celebrate this Absolut created a glimmering Absolut Bottle that only will be available for a short time.






Advertising Agency: Team Family Business, Sweden
Creative Directors: John Lagerqvist, Mårten Knutsson
Design: John Lagerqvist, Fredrik Lindquist
Copywriter: Tove Norström
Original: Christian Styffe
Fotography: Jens Mortensen

Extra Strong Copycat

Original

Via: THREADLESS SUMMER SEQUELS 09 

The ugly copy

Advertising Agency: JWT Mumbai, India
Creative Directors: Tista Sen, Nandita Chalam
Art Director: Monica Parag Patil
Copywriter: Monica Parag Patil
Illustrators: Umesh Wadaye, Dipak Jadhav
Photographer:Avadhut Hembade

This made me want coffee!!! Al Pacino endorses VIttoria Coffee

Cannes| Outdoor Grand Prix winners

The Outdoor Lions jury awarded two Grand Prix for the first time ever this year, recognizing one ambient execution and one traditional poster campaign at the gala event in Cannes this evening.   Anomaly, New York, won the Grand Prix for its Diesel "Be stupid" billboard campaign, a series that celebrated risk-taking with headlines like "Smart may have the brains, but stupid has the balls." And Del Campo/Nazca Saatchi & Saatchi in Buenos Aires, Argentina, won the Grand Prix for its "Teletransporter" for Andes beer, an ambient execution that provided a soundproof booth (outfitted with sound effects) from which bar patrons could call their significant others and pretend they were not, in fact, at the bar.   Outdoor jury president Tay Guan Hin, regional ecd of JWT Asia, said rewarding two different types of outdoor advertising was necessary because of the evolution of the industry and allows traditional two-dimensional campaigns to compete "on even ground" with technologically enhanced ambient pieces like the Andes entry. In years past, "the ambient work was clearly overshadowing the traditional pieces," he said, pointing to past winners like HBO's "Voyeur," which won the top prize in Outdoor in 2008.   Diesel's "Be stupid" manifesto is "bold, fresh, lively and goes against the flow of conventional thinking," said JWT's Hin.   U.S. juror Kathy Delaney, chief creative officer and president of SapientNitro added: "What the campaign did beautifully was create a tone of voice and manifesto for the target. It was one of the campaigns that did not rely heavily on technology to get the message out, and it was very strong in its voice, tone, manner and DNA."   The jury praised the Andes execution for its understanding of the core male and the execution's universal appeal. "We've all been there," said U.K. juror Jon Williams, chief digital officer EMEA at Grey. "And as long as your communication is based on genuine insight, then you'll score."   Ambient executions won 11 of the 17 gold Lions awarded in Outdoor tonight, a sure sign that the creativity in the segment is flourishing, said Hin.   "If we were poets, [billboards are] haiku. It's the idea expressed in the most profound way," added Grey's Williams. "Now, we move into different uncharted territory. It's where digital meets life. That's what makes it exciting.  [It's something] to watch for the future."   In addition to Anomaly's top prize, U.S. agencies picked up three more Lions in the Outdoor competition: BBDO in New York won a gold for the cube installation in its HBO "Imagine" campaign; Wieden + Kennedy in New York won a silver for an ESPN Monday Night Football interactive storefront; and Johannes Leonardo in New York won a bronze for Daffy's "Underground Puzzle."

Cannes: TBWA\C\D Tops Promo, PR

Gatorade "Replay," the campaign from TBWA\Chiat\Day, Los Angeles, that restaged an old high school football rivalry years later, won two Grand Prix Lions at the first awards show gala event here in Cannes tonight. The campaign won top honors in both the Promo & Activation Lions and in the PR Lions.

Promo jury president Tina Manikas, global retail promotions officer at Draftfcb, said the jury was looking for ideas that "push the boundaries" and "evoke participation and engagement for a specific period of time."

The Gatorade campaign was unanimously chosen for the top prize in the Promo competition, which received 1,595 entries this year. "It was a really terrific idea," said Manikas. The effort brought high-school rivals from 1993 back together to replay a championship game and has since grown to include other sports and inspired a TV show. "It created an event that spread and the idea kept evolving," said Manikas.

The Promo jury awarded eight gold, 19 silver and 26 bronze Lions. JWT Italia won two golds for Heineken "Auditorium," an event that had soccer fans pleasantly surprised when they found the concert they had been dragged to by wives and girlfriends on the night of a critical Champions League match was actually a Heineken-sponsored stunt that screened the game.

BBDO New York won one gold and one silver for its HBO "Imagine" campaign, as well as two silvers for the "Cube Film Installation" portion of the effort, which projected different angles of the same story on an outdoor installation. "To show a story from different angles is a great insight and a great basic idea," said Promo juror Alexander Schill, chief creative officer and partner of Serviceplan Group in Hamburg, Germany. The campaign used various media to tell the HBO story, especially the Internet, but "it didn't end in one channel," Schill said. "They took it outside and made it visible for people walking through the city."

Other U.S. wins in Promo included a silver for Grey in New York for Canon's "Behind the Still" and a bronze for Crispin Porter + Bogusky in Boulder, Colo., for Burger King's "Augmented Reality Banners."

The PR jury was also enamored of Gatorade's "Replay." "The execution was multi-platform and was PR centric," said Paul Taafe, jury president and global CEO of Hill and Knowlton.

"Replay" is just the second Grand Prix in PR Lions, as this is only the second year the festival has given awards in the category. In all, entries were up 32 percent this year, thanks mainly to ad agencies. The jury awarded 11 gold and 31 silver Lions. No bronzes were awarded in the relatively small category, which drew 575 entries.

"Replay" earned kudos from the PR jury for its ability to earn media for Gatorade at a time when it was shifting the brand to appeal to everyday athletes, Taafe said. "It represented the ability to create an authentic conversation that appealed to people."

Gatorade Mission Control

Speaking at MediaPost Communications' OMMA Social day-long forum, Bonin Bough, director of digital and social media at PepsiCo whom established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control room, tracks in real time analytics for campaigns, Web sites, or social channels. Bough says the focus is on creating the largest sports brand in the world and one that goes beyond the liquid product.
"The question is," he said, "how do we create this in terms of real time insights?" The center has six monitors and five people across different functions.
Recent such experiments include a Twitter and TV media strategy for the one-off Pepsuber ad during this year's Super Bowl. "We ran in isolation of paid digital media," he said of the effort. "All we did was Twitter and drove nearly the same amount of traffic [as with paid digital]. Just with Twitter. I believe in doing small experiments and rolling them out in a big way."
He noted that the Trop50 program started as a partnership with BlogHer, which has a combined reach of 15 million unique visitors. The company created The Juice online community around a "More of what you want, less of what you don't" theme.
"We tracked versus traditional to see if we could prove that if we co-create something with a community around health, family, and relationships, we could improve brand awareness, equity and volume. When we looked at digital metrics, it was through the roof."
Bough said PepsiCo is going to start a program this year wherein consumers who scan bar codes on PepsiCo products via smartphones will get content about the brand or corporate goodwill programs.

Frooti>>>> engagement >>>> brand growth

To promote the attributes of this fruit juice made from natural and juicy mangoes, Parle Agro wanted to go beyond the standards of TVC. The agency CreativeLand has designed an integrated campaign based on a series of stunts.

Hidden cameras have been installed in over 30 Indian cities, to attract the attention of the public into fear. At the falls and landslides giant mango (about 2 meters), the teams were filming the "victims" with them about the trap and provide a sample of Mango Froot. In addition, some of the scenes were recorded subsequently became the new TV spots for the brand. A very nice reuse of TV a PR stunt, which allows better retention of the brand and its message.

Credits: 

Ad agency: CreativeLand Asia

Sapporo | Legendary Biru

Agency: Dentsu Canada
Creative Directors: Glen Hunt, Les Soos & Gary Thomas (Crush)
Art Directors: Les Soos, David Glen & Yoho Hang Yue (Crush)
Copywriters: Glen Hunt & Dhaval Bhatt
Agency Producer: Sharon Kosokowsky
Strategic Planner: Jeff McCrory
Direction: Mark Zibert, Sons & Daughters and Gary Thomas & Crush
Live Action Production Company: Sons & Daughters
Executive Producer: Dan Ford
Director of Photography: Kevin Chan
Producer: Jeff Darragh
Post Production: Crush
Post Visual Effects: Crush & Loki Visual Effects
Executive Producer: Jo-ann Cook
Producer: Stephanie Pennington
Lead VFX Artist: Sean Cochrane
VFX Artists: David Whiteson, Naveen Srivastava, Kaelem Cahil & Greg Dunlop
Junior VFX Artist: Andre Arevalo & Patrick Moore
Rotoscope: Gavinesh Patel & Kyle Steffler
Animation/CG Supervisor: Aylwin Fernando
Senior Animator: Chris Minos
CG Artists: Josh Clifton & Mark Irish
CG Production Manager: Raphael Quirino
Matte Painters: Yanick Dusseault, Bojan Zoric & Jorgen Lauritzen
VFX Supervisor: Gene Dreitser
VFX Producer: France Daigle
Technical Director: Ryan McDonald
Animator: Fred Wilmot
Modeller: Erin Nicholson
Texture Artist: Paul DeOliveira
Transfer House: Notch
Colourist: Gary Chuntz
Music: Grayson Matthews
Producer: Dave Sorbara
Composer: Grayson Matthews
Engineer: Annelise Noronha