Kwality brand new identity

Above are the old dull outdated brand however a lot of markteers are debating about why to launch an ice-cream rebranding in Winter??

its obvious that their return on investment measurement is not placed yet and they have some extra dollars that no need for. Typical case "CEO of arabia".

wherever the reason, its stupid and reflect how non planned brand you are .

As for the positioning, good luck next time in uniting generations Y & Z.

Low Fat copycat

THE ORIGINAL? 
Fibra Life Low Fat Thin Shake – 2005
Headline : Slim Faster
Agency : AG407 (Brazil)

LESS ORIGINAL
Trim Low Fat Milk – 2008
Tagline : Fat-Breaker
Agency : Leo Burnett Jeddah (Saudi Arabia

Making Mona Lisa copycat-sad

The copycat(er)
Big Mac - Mona Lisa - McDonald's Belgique









The 2nd copycat(er)
Neviot - Mona Lisa

The Original

Brunch Mona Lisa

Made of milk copycats

THE ORIGINAL?
Milk “Because you’re made of milk”– 1999
Source : Cannes Archive Online,
Agency : Almap/BBDO (Brazil)
LESS ORIGINAL :
Slovak association of Dairy – 2010
Source :  Adsoftheworld
Agency : Jandl, Bratislava (Slovakia)

Antonio Fedirici|“Ice-cream is our religion”

Why Milk?

"Got milk?" ads have gotten increasingly family-oriented lately, as evidenced by the Why Milk Web site, which shows off how good milk is for growing children and their parents. There's even a celebrity section, to whichTim and Elizabeth Hasselbeck are a recent addition. 
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KDD Chocolate Milk is Back

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