Peugeot 3008 Crossover Could Fly

The Peugeot 3008 Crossover is being promoted in the UK as the car with so much technology you would expect it to fly. The campaign is centred around Peugeot cars appearing to have landed on tall buildings, special build poster sites, and on top of buses, backed up with broadcast, press, posters, radio sponsorship, test drives and an online panoramic view of London. 3008s have landed on significant high footfall buildings in London, Birmingham, Manchester, Glasgow and Bristol. Peugeot 3008 vehicles are on display in Westfield, Bull Ring, Trafford, Silverburn and Cabbot’s Circus shopping malls, with a bus (Peugeot 3008 attached) driving around each venue promoting test drives and competition entries.

The campaign includes a digital experience, online at www.spot3008.com, using an 80 giga pixels 360 degree panoramic image of London to hide twenty Peugeot 3008 cars for people to find. At stake is the prize of a totally unique flight into space. Clues and teasers are being run through the Peugeot 3008 Facebook page, Peugeot 3008 Twitter channel and a specially designed Peugeot 3008 Tumblr site.

Credits

The Spot the 3008 campaign was developed at Wand Agency, London.

Panoramic photography was by Jeffrey Martin at 360 Cities.

Coca-Cola Egypt – Say Like

Coca Cola Egypt has launched an online campaign called ‘Say like’. The new initiative includes a video on YouTube – with various people explaining the benefits of liking something – and a Facebook app called the Like ‘O’ Meter.

Project Say Like
Client Coca-Cola Egypt
Creative agency Elephant Cairo
Copywriters Maged Nassar, Ali Ali
Directors Ali Ali, Maged Nassar
Producer Hossam Fawzy
Exposure YouTube, Facebook

Andes Friend Recovery

Andes Beer has provided men in Mendoza, Argentina, with a way to spend time with both their girlfriends and their male friends with the Andes Friend Recovery campaign. The project followed on from the success of the 2009 Andes “Teletransporter” project, using a cutting-edge robot with human features, installed in the main bars of Mendoza. The campaign, online atandesfriendrecovery.com, won a Silver Outdoor Lion at Cannes International Festival of Creativity.

The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were “recovered” friends. The campaign was launched on traditional media; TV, out of home and radio advertising. How does it work? Your friends go to a bar and sit at the Andes Friend Recovery table. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties. Wherever you are you have to log in to the AFR page and use the webcam to map your face. Then you appear at the bar, via the Andes Friend Recovery robot.

Andes Friend Recovery is an installation based on TelePresence via video conference. Using interactive facial recognition software, the webcam cuts the face of the person in front of the computer, and applies it exactly inside the robot’s face. The robot sits at the bar, and also uses an audio system to enable hearing and speaking. Users can turn the AFR’s head using a computer keyboard, to get a panoramic view of the situation. Visitors to the AFR website were able to join in at the bar witness the conversations among different friends.

Credits

The Ande Friend Recover campaign was developed at Del Campo Nazca Saatchi & Saatchi, Buenos Aires, by executive creative directors Maxi Itzkoff, Mariano Serkin, creative director Fernando Militerno, creatives Charlie Lanus, Pedro Porcaro, agency producers Adrian Aspani, Camilo Rojas and Patricio Martinez, account team Jaime Vidal and Patricia Abelenda, working with Inbev marketing team Ricardo Fernandez,
Eduardo Palacios and Benjamin Mountford.

The AFRecovery Installation was produced at Sake Integrated Company by producers Sonia Caputo and Pedro Saleh.

Filming was shot by directors Luisa Kracht, Nico & Martin via Primo Buenos Aires, with executive producer Caro Cordini, director of photography Leandro Filloy.

Post production was done at Pickle. Sound was designed at Supercharango.

La Senza|The Cup Size Choir

La Senza presents The Cup Size Choir. Seven girls with bra sizes A to G make up the musical notes of the Cup Size Choir. Have a look, have a play at http://www.cupsizechoir.com

Audi A1: The next big thing

"The next big thing" is a fast-paced action-thriller starring Justin Timberlake, Dania Ramirez ( Heroes, X-men ) and the much anticipated Audi A1. A story in 6 Epsiodes - every Tuesday from 04.05.2010. View the film atwww.audi.com/a1 for the full interactive movie experience.


Trailer: http://microsites.audi.com/a1onlinespecial/html/popup.html#/episode/


Advertising Agency: Heimat & Neue Digitale / Razorfish, Berlin, Germany
Executive Creative Directors: Guido Heffels, Jürgen Vossen, Sven Küster
Creative Director: Myles Lord, Fabian Roser
Art Directors: Stefan Schuster, Christian Mies, Kathrin Laser, Florian Uihlein,
Carsten Schubert, Michael Dunlap, Jue Alt, Bartek Elsner
Motion Design: Jörg Lemme, Florian Stumpe
Copywriters: Nikolai Diepenbrock, Stephen Quell, Carsten Fillinger, Daniel Klipfel, Mascha Andexer, Christoph Beringer,
Production Company: ACNE Film
Director: Henrik Sundgren
Additional credits: Benjamin Mohr, Eric Prautsch
Published:April 2010