IKEA’s Radio With Pictures

To promote the launch of a new IKEA superstore opening in Sweden, IKEA’s approach was to combine traditional and new media, namely, to have customers look at images via mobile while listening to a radio commercial.
The commercial was composed of two messages in one ad-break. In the first part, viewers were instructed to send an SMS to the promotion number with the promise that they would receive great offers and be participating in a “unique image-radio experiment.” They were also told to stay tuned for the next message a few minutes later. The link the IKEA sent back contained images. In the second message, listeners were asked to listen to the radio while looking at the images on their mobile,

NIKE "Write The Future" Full Length Film Version

What better time than now to launch this beautiful campaign when FIFA World Cup is approaching fast. Nike is unveiling an action-packed film that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.


The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.


Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Creative Director: Mark Bernath, Eric QuennoyArt Director: Stuart Harkness, Freddie PowellCopywriter: Freddie Powell, Stuart HarknessProducer: Elissa SingstockProducer: Olivier KlonhammerExecutive Creative Director: Jeff KlingHead of Broadcast: Erik VerheijenProduction Company: Mokkumercials – AmsterdamProduction Company: Independent Films – LondonDirector: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo CasacubertoDirector of Photography: Jeroen van der PoelVFX Company: The Mill

Cafiaspirin| Getting Stronger

Bayer in Brazil presented the choices of normal strength Aspirina and the stronger Cafiaspirina pain killers with a print advertising campaign featuring annoying situations. Aspirin can help you deal with the Boss, the Ex Wife and the Teenage Daughter. But, there are worse menaces than them like the boss’s jokes, the ex wife’s lawyer and the teenage daughter’s boyfriend. Not to worry, for them you have got Cafiaspirin. 


Agency: Almap BBDO, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Copywriter: Marco Giannelli (pernil)
Art Director: Ary Nogueira
Typographer: José Roberto Bezerra
Supervisor: Maria Luiza Dias

Your Twitter Popularity Measured in Cup Size

eBoobs is probably one of the useless but funniest web apps available related to Twitter. It measures your popularity using cup size.

Using only US sizes to compare your popularity, this web app tells you immediately how popular you are just by entering your Twitter user name.

The One Show Awards 2010

The results are out for the One Show Pencil Winners of 2010, announced on Thursday at The New Alice Tully Hall in New York City. Setting the industry standard for creative excellence, the One Show features and celebrates the year’s best work in print, television, radio, outdoor, innovative media and marketing, and integrated branding.

Newspaper: Full Page or Spread – Single

SILVER Land Rover “Everywhere URL”, Y&R, South Africa
BRONZE Harvey Nichols “Fire Extinguishers”, Y&R, Dubai

Newspaper: Full Page or Spread – Campaign

SILVER Fiat “Crash Tests”, Marcel, Paris
BRONZE Johnson & Johnson “Numbers”, JWT, Sao Paulo

Magazine: Full Page or Spread – Single

SILVER Kimberly Clark “Skin/Fish”, JWT, Mexico City

Magazine: Full Page or Spread – Campaign

GOLD Harvey Nichols “Cause & Effect”, Y&R, Dubai
SILVER Canele Patisserie Chocolaterie, “Equally Sweet. Equally Dark.”, JWT, Singapore
BRONZE Bayer “Aspirin and Cafiaspirin.”, Almap BBDO, Sao Paulo

Small Space Print – Campaign

SILVER Mercedes-Benz, “Brake Assist Plus”, BBDO Proximity, Singapore

Outdoor – Single

GOLD MINI “Christmas Box”, UbachsWisbrun/JWT, Amsterdam
SILVER HBO “Cube”, BBDO, New York
BRONZE McDonald’s “Piccadilly Sign”, Leo Burnett, London

Outdoor – Campaign

GOLD Diesel “Be Stupid”, Anomaly, New York
GOLD The Zimbabwean “Trillion Dollar Poster”, TBWA\Hunt\Lascaris, Johannesburg
SILVER Ben & Jerrys “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore
BRONZE Hewlett-Packard “Posters”, CLM BBDO, Paris

Trade – Campaign

SILVER Western Union “Faces”, Zapping/M&C Saatchi, Madrid
BRONZE Strepsils “Screams”, EURO RSCG, Madrid

Collateral: Posters, P.O.P. and In-Store – Single

GOLD Diesel “Be Stupid Manifesto”, Anomaly, New York
SILVER SeventyMM “Harry Potter”, Rediffusion Y&R, Mumbai
SILVER SeventyMM “Avatar”, Rediffusion Y&R, Mumbai
BRONZE Unilever “Hugs”, Ogilvy & Mather, Singapore
BRONZE Unilever “Freaky Recipes”, Ogilvy & Mather, Singapore

Collateral: Posters, P.O.P. and In-Store – Campaign

GOLD Unilever “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore,
SILVER Harvey Nichols “Cause & Effect”, Y&R, Dubai
BRONZE LEGO “Making History”, Jung von Matt, Hamburg

Collateral: Promotion

GOLD EIZO “Pin-Up Calendar 2010, Butter, Duesseldorf
SILVER 12 Parts “IWC Shaffhausen”, Jung von Matt, Hamburg
BRONZE Burger King “Soccer King”, Crispin Porter + Bogusky, Boulder

Self-Promotion

SILVER Alec Brownstein “The Google Job Experiment”, Alec Brownstein, New York

Public Service: Newspaper or Magazine – Campaign

GOLD WWF “Noughts and Crosses”, JWT, Singapore
SILVER Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg
BRONZE Pedestrian Council of Australia, “The Ross Family, etc.”, Saatchi & Saatchi, Sydney

Public Service: Outdoor – Single

SILVER Endangered Wildlife Trust “Bottle Top”, TBWA\Hunt\Lascaris, Johannesburg

Public Service: Outdoor – Campaign

GOLD ANAD “The Contemporary Beauty Ideal”, Ogilvy, Frankfurt
SILVER WWF “Noughts and Crosses”, JWT, Singapore
BRONZE Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg

Public Service: Collateral – Single

GOLD Friends of Cancer Patients “Stressball”, JWT, Dubai
SILVER UNICEF “Toy Soldiers”, Y&R, South Africa

Public Service: Radio – Single

BRONZE SOS Atlantic Forest Foundation, “Chainsaw”, F/Nazca Saatchi & Saatchi, Sao Paulo

Public Service: Television – Single

BRONZE BC Cancer Agency “The Eye of the Cervix”, Cossette West, Vancouver

Public Service: Television – Campaign

SILVER American Legacy Foundation, “Big Business/PR/Problem Solving”, Arnold Worlwide, Boston

Radio – Single

GOLD Heineken/Dos Equis “Standard #2″, Euro RSCG, New York
SILVER Heineken/Dos Equis “Cinco”, Euro RSCG, New York
BRONZE Volkswagen “Gregorian Chant”, AlmapBBDO, Sao Paulo
BRONZE National Thoroughbred Racing, “Puppies”, DeVito/Verdi, New York

Radio – Campaign

SILVER National Thoroughbred Racing, “Puppies, Dance Club, Oktoberfest”, DeVito/Verdi, New York
SILVER Virgin Atlantic Airlines “Worth It”, Net#work BBDO, Hyde Park

Television: Over :30 – Single

GOLD Canal+ “Closet”, BETC Euro RSCF/Paris
SILVER Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
BRONZE Chicken Licken “Singing Burger”, Net#work BBDO, Hyde Park

Television: Over :30 – Campaign

SILVER MTV “Model, Gym, Bird”, la comunidad, Miami
BRONZE ESPN “Monday Night Football”, Wieden+Kennedy, New York

Television: :30 – Single

GOLD Old Spice “The Man Your Man Could Smell Like”, Wieden+Kennedy, Portland
SILVER Old Spice “Different Scents for Different Gents”, Wieden+Kennedy, Portland
BRONZE Boston Bruins “Date”, Mullen, Wenham
BRONZE Panasonic “Cliff”, The Campaign Palace, Sydney

Television: :20 and Under – Single

GOLD Pfizer Canada “Antiquing”, Taxi Canada, Toronto
SILVER Old Spice “Did You Know?”, Wieden+Kennedy, Portland

Television: :20 and Under – Campaign

GOLD Pfizer Canada “Viagra Confessions”, Taxi Canada, Toronto

Commercials of Varying Length – Campaign

GOLD Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
SILVER LG Mobile “Give It a Ponder”, Y&R, New York

Television: Under $80K Budget – Single

SILVER Boston Bruins “Date”, Mullen, Wenham

Missed the last 100 years? Find them in Jabal Amman

Wild Jordan is running a Jabal Amman photo treasure hunt on May 21st. There are clues hidden to help competitors find “some of our city’s

oldest treasures”.

Registration fee is 60JDs per a 4-person team, and it starts at 9:00 AM (the money will be used to protect the wild life in Jordan).

The first three prizes are:

- Accommodation for four at Feynan Ecolodge and a gift vouchers from The Nature Shop for the amount of 25JD/person for all of the members of the first winning group.

- Gift Voucher of 100JD for lunch at The Café (Wild Jordan)

- A trip for four to the Wadi Mujib water trail

PUMA Fuseproject Packaging|sustainable packaging and distribution system