Viagra| Wood

Advertising Agency: TBWA\PHS, Helsinki, Finland

Art Director: Tuukka Tujula

Copywriter: Taro Korhonen

Illustrator: Elisa Konttinen

Photographer: Kimmo Virtanen

Post-production: Fake Graphics

Art buyer: Kirsi Pärni

Published: November 2009

Axe|Year Book Photo

The Axe Effect

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Directors: Sigal Abudi, Nir Levi
Art Director: Guy Laufer
Producers: Guy Laufer, Maya Kushnir
Graphic Designer: Eli Azarzar
Photography: Photo Azi
Published: December 2009

Aljarida| Number One

KDD Chocolate Milk is Back

Teaser

Teaser

Revealer

BMW Financial Services|Scent

Joy is an exciting new fragrance from BMW.

Joy is the scent of a new BMW. To make your dream BMW a reality, visit your BMW retailer orwww.bmwfinance.ca and explore all of your leasing and financing options today. BMW Financial Services

Advertising Agency: Cundari, Toronto, Canada

Chief Creative Officer: Brent Choi

Creative Director: Andy Manson

Head of Art: Andy McKay

Art Director: Andrew Bernardi

ACD/Copywriter: Cory Eisentraut

Retoucher: Warren Hardy

Production: Georgettte Iordanous, Cecily Lo

Account Service: Serene Fattouh, Rex Yulo

Studio: Berry Rao, Tricia Lawson

Published: January 2010

German Road Safety Organization (DVW)|Buckling up can save lives

This print ad from The German Road Safety Organization (DVW) aims to show the importance of wearing seat belts while driving. The message has been conveyed clearly through the meticulous way of art-direction.
DVW is an organization which has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. This print ad aims to bring this message home to German car drivers. The copy reads-Buckling up can save lives.


CREDITS
Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Graphics: Stephanie Blaschk, Sebastian Jahrmarkt
Photographer: Bsmart Stockholm, Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Holger Hansen
Consultant: Jens Lange

Breast cancer| One in Nine

Via: osocio

One in Nine is a non profit organization in Israel dedicated to make awareness of breast cancer. The name compels further reading of the startling statistics that one in every nine women in Israel will be forced to cope with breast cancer during her lifetime. This campaign for One in Nine, developed by McCann Erickson, Tel Aviv, aims to tell women that they should be more cautious about the attack of breast cancer disease and gives a message that early detection can prevent the disease.
As part of this initiative, they launched the campaign in association with several daily newspapers. They took the horoscope page and moved the reading for the Cancer sign several pages back, so that the reader would discover the cancer horoscope earlier than usual. The campaign was signed with “Early detection of cancer can save lives. Get yourself tested”.
The campaign is sure to grab the necessary attention. But, there is a slight problem of misleading the readers from what they actually intend to read. Considering the magnitude of the subject, we can leave it. Right?


CREDITS
Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative Director: Ido Ben Dor, Sigal Abudy, Meiran Pachman
Art Director: Guy Laufer
Copywriter: Ido Mymon
VP Accounts: Hagar Barzelai
Account Supervisor: Alona Dekel