The not so original copy cat work is below
Saturday, July 10, 2010
Friday, July 9, 2010
Canadian Tourism Commission (CTC)| Experiential marketing
It's clear to me now that to develop true brand experience you have to integrate social media.
The formula for { brand 3.0 } =Experiential marketing+ Social media marketing.
The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulling content from Twitter to display real-time updates from and about Canada.
The digital storescapes celebrate the CTC's comprehensive social media strategy, and follow its 2009 Marketer of the Year award from Marketing Magazine.
The Canadian Tourism Commission can be found on the following social channels:
The formula for { brand 3.0 } =Experiential marketing+ Social media marketing.
The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulling content from Twitter to display real-time updates from and about Canada.
The digital storescapes celebrate the CTC's comprehensive social media strategy, and follow its 2009 Marketer of the Year award from Marketing Magazine.
The Canadian Tourism Commission can be found on the following social channels:
Wednesday, July 7, 2010
Tuesday, July 6, 2010
A cost analysis of the BP disaster
It's a real challenge for any PR Guru to stand up against this... all the money on the world will not help BP ...
the best communications tip i can give you at this stage... BP TOP executives... shut the fuck up and leave your position at once... any talking you do will make things worse for BP brand...
Infographic source\\Financial Times
the best communications tip i can give you at this stage... BP TOP executives... shut the fuck up and leave your position at once... any talking you do will make things worse for BP brand...
Infographic source\\Financial Times
Monday, July 5, 2010
Made of milk copycats
Milk “Because you’re made of milk”– 1999
Source : Cannes Archive Online,
Agency : Almap/BBDO (Brazil)
LESS ORIGINAL :
Slovak association of Dairy – 2010
Source : Adsoftheworld
Agency : Jandl, Bratislava (Slovakia)
Sunday, June 27, 2010
Graco Cribs| A Crib of Dreams
The copy reads- When your baby sleeps you sleep like a baby.
Graco A Crib of Dreams
Graco A Crib of Dreams
CREDITS
Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Director: Felipe Manalich/Nicolas Neumann
Copywriter: Nicolas Neumann/Felipe Manalich
Account Supervisor: Eric Krohn
Art Director: Gonzalo Navarro
Photographer: Renato Del Valle
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