Saturday, July 10, 2010

Samba | Energetic, colorful, trendy and vibrant copycat


Original art-work can be found @ the artist Adhemas Batist.
The not so original copy cat work is below

  • Designed and illustrated by Michael Habib
  • Creative Director: Andy Spyrison
  • Associate Creative Director: Ashraf Foda
  • Account Executive: Esraa Samaha
  • Advertising Agency: Advantage Marketing and Advertising, Cairo, Egypt.


Friday, July 9, 2010

Canadian Tourism Commission (CTC)| Experiential marketing

It's clear to me now that to develop true brand experience you have to integrate social media.
The formula for brand 3.0 } =Experiential marketing+ Social media marketing.









The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulling content from Twitter to display real-time updates from and about Canada.

The digital storescapes celebrate the CTC's comprehensive social media strategy, and follow its 2009 Marketer of the Year award from Marketing Magazine.

The Canadian Tourism Commission can be found on the following social channels:


Tuesday, July 6, 2010

A cost analysis of the BP disaster

It's a real challenge for any PR Guru to stand up against this... all the money on the world will not help BP ...


the best communications tip i can give you at this stage... BP TOP executives... shut the fuck up and leave your position at once... any talking you do will  make things worse for BP brand... 
Infographic source\\Financial Times

Monday, July 5, 2010

Made of milk copycats



teethmilk99teethmilk2010
THE ORIGINAL?
Milk “Because you’re made of milk”– 1999
Source : Cannes Archive Online,
Agency : Almap/BBDO (Brazil)

LESS ORIGINAL :

Slovak association of Dairy – 
2010
Source :  Adsoftheworld
Agency : Jandl, Bratislava (Slovakia)

Sunday, June 27, 2010

Graco Cribs| A Crib of Dreams


graco cribs woman baby




graco cribs man baby



The copy reads- When your baby sleeps you sleep like a baby.
Graco A Crib of Dreams

CREDITS
Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Director: Felipe Manalich/Nicolas Neumann
Copywriter: Nicolas Neumann/Felipe Manalich
Account Supervisor: Eric Krohn
Art Director: Gonzalo Navarro
Photographer: Renato Del Valle

Cannes2010: HARVEY NICHOLS| WOLVES


Y&R Dubai you earned it!!