Celcom Broadband| Selling connectivity

Selling connectivity was seen as an easy task as i over and over again discussed with some creative heads... think again the shit advertised by STC, DU, Mobily is not creative. Wake up and please stop using ready made victor icons of social media.

Celcom Broadband connects users to the Internet wherever they are and whenever they want with ease. The use of paper projected from the dongle portrays an endless world of fun and limitless imagination, sending the message of the products ability to deliver the fastest speed, widest coverage and the most entertaining contents anytime, anywhere.

Content

Plug in. Watch away.

Coverage

Plug in. Far out.

Speed

Plug in. Blast off.

Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Directors: Henry Yap, Jeff Ooi
Art Director: James Seet
Copywriter: Casey Loh
Illustrators: James Seet, Pui Fun Tham, Violet Tan
Photographer: PASHE Studio
Published: 2009

Prajwala|A prostitute only becomes one when you hire her.

You don't need a network ad agency to tell a straight forward messages. Small shops for some reason are doing better.

This ad campaign done for a NGO called Prajwala, which deals with human-trafficking/prostitution. They spread awareness and also provide care for rescued girls. We had kept the copy in a clean font and background, but the client wanted it to be more visually appealing. They were put up in railway stations/truck stops/taxi stops.

Advertising Agency: Bushtail, Bangalore, India
Creative Director: Jeevan Sebastian
Art Director: Deepak P.
Copywriter: Shikha Gupta
Published: May 2010

Job benefits include STDs, cancer, trauma, humiliation, and multiple abortions. Please apply in person.
A prostitute only becomes one when you hire her.

Women candidates between the age of 6 to 57 can apply in person.

A prostitute only becomes one when you hire her.

Candidates willing to be abused, raped and locked up, may apply in person.

A prostitute only becomes one when you hire her. 

Why you should not pay me 15% media commission !?!?

[MBU] listen before its too late

• Media planning & buying rising cost. MBU are media incentive driven not brand objectives.


• MBU's  recommend expenditure in a medium that would best benefit them by ignoring emerging new media. Stands very true when you see the portion of innovative media or special operation in any media plan.


• To reduce costs on all fronts, cut the additional layer. Buy media directly and have the balls to commit to 12 months investment and get your AVR (4-8%).


• Use ATL and focus on initiating a dialogue with your users . Something MBU's don’t believe in, they think hammering MASS audience will get brands somewhere... it does not.


• Lack of ‘value add’ in planning.. get your own media audit and analysis software’s/ links.


• To me most important is return on investment on each $ spent and why I don’t get an army of journalists as my brand advocators as long I am paying their salaries with my ads.

Satisfied Users

D.Vice is an online adult store.

Advertising Agency: BBDO, Auckland, New Zealand
Art Director: Lisa Fedyszyn
Copywriter: Jonathan McMahon
Photographer: Stephen Langdon

Extra Strong Copycat

Original

Via: THREADLESS SUMMER SEQUELS 09 

The ugly copy

Advertising Agency: JWT Mumbai, India
Creative Directors: Tista Sen, Nandita Chalam
Art Director: Monica Parag Patil
Copywriter: Monica Parag Patil
Illustrators: Umesh Wadaye, Dipak Jadhav
Photographer:Avadhut Hembade

AXE|Transpirador Precoz

There are men out there who suffer from.. premature sweatulation......?

Show me your messenger bags/backpacks and will market it for you