Extra Strong Copycat

Original

Via: THREADLESS SUMMER SEQUELS 09 

The ugly copy

Advertising Agency: JWT Mumbai, India
Creative Directors: Tista Sen, Nandita Chalam
Art Director: Monica Parag Patil
Copywriter: Monica Parag Patil
Illustrators: Umesh Wadaye, Dipak Jadhav
Photographer:Avadhut Hembade

AXE|Transpirador Precoz

There are men out there who suffer from.. premature sweatulation......?

Show me your messenger bags/backpacks and will market it for you

July 16 press conference held at Apple’s campus in Cupertino, California.

Dear PR “wannabe” ,

Watch and weep.. if you think what you are doing is PR  you are mistaken… you are doing something has nothing to do with PR .

Steve Jobs presentation will wipe out every thing you know about crises management and Brand marketing communications..

Makes you love biking again

"A true holistic approach for both strategy build up and designe process."

Americans are riding bikes more than ever, yet cycling is still held up as some sort of cultish hobby relegated to aggro dudes with messenger bags who live and die by their fixed gears. 

So maybe it’s time for a new image, yeah? Colle+McVoy, a Minneapolis ad agency, has partnered with the coalition Bikes Belong to design People for Bikes, an ingenious bike branding campaign that presents a refreshingly sunny view of life on two wheels. The effort includes a Web site, posters, TV spots, products, and a push from the cycling king himself, Lance Armstrong, all in the name of growing a national front for promoting bike-friendly policies. “Each piece is meant to inspire people from all backgrounds and levels of ability to bike and join the movement to make biking easier and better,” a Colle+McVoy spokeswoman tells us in an email. Put another way: It’s advocacy gussied up as lifestyle branding. And it’s pretty damn clever. The heart of the campaign is this cheery graphic, one of the best logos we’ve seen in a long time. (And at last, a smiley face we don’t associate with Walmart.)

Here’s the Web site, also well-designed, with a simple interface, and lots of round buttons and type (round like wheels, get it?). Its primary goal is to get a million people to sign a petition “for bikes."

 

The campaign is clever because it lifts riding from the fringes of greasy-haired Mission Street cool kids and sets it down in mainstream America, where, if bike advocates are going to have more sway, it has to be. For bike dorks who lament the encroaching conformity, fear not. You can always slap that smiley logo onto a messenger bag.

A brand asking you to disconnect... a little |Fiat 500

www.500bydiesel.com




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