Top 10 ad cliches.

1) The woman having an orgasm while eating breakfast. (Or washing her hair, or eating yogurt, or...) Who would’ve ever thought granola was that satisfying.
2) Dumbass dad. Can’t operate a cell phone or any tech without help from a teen. Has no sense of fashion. Aslost in Lowe’s as Tom Hanks in Castaway.
3) Food porn flyover close-up money shot. It’s at the end of every food commercial for about :10 seconds. (If they could, clients would have it be the full :30.) Unlike regular product shots for cars and such, food requires a sultry voice beg you to partake in succulent shrimp, a juicy steak, or hot, steaming coffee.
4) An [anything]–vention. Shop too much? Work too much? There’s an intervention with your name on it, and friends who care.
5) Cute wordplay. The border between clever and pun clearly overrun with this one. I will not “meat” my vegetables. I will not “Kraft” my salad or whet my “appuretite.” I am not “shopportunistic.”
6) Funny accents. Lottery, the biggest offender. Tech sector. Sports stores.
7) Top 40 songs. Hits of the past, unite! Jingles are dead for the most part because they require originality and something new for customers to buy into. Not so, classic hits. Brands would rather license the tried and true memories from your past, even if they have no real connection to the product. 

8) The clueless office. Your office? Cool. Theirs?
9) Cute pets.
10) The perfect driver. 

from make the logo bigger by mtlb

Yellow Pages 'Hidden Pizza Shop'

To raise awareness of Yellow Pages as both an effective way of finding businesses, and an effective way of growing business. The campaign is centred around Hidden Pizza Restaurant, a temporary pop up store in Fitzroy, Melbourne with living breathing basil wall, run over two weeks in April by Tony Fazio. 500 pizzas a night were served in sturdy bags made from hand-stitched recycled paper along with a glass of home-made lemonade in a recycled jam jar.




Fazio sent out the message online with the message, “We’ve hidden a new pizza restaurant somewhere in Melbourne. If you can find us, the pizza is free. One pizza per order, per day”. The location of the restaurant was only placed on Yellow Pages online. “Finding the restaurant is easy, just look it up the way you would any other business from April 12 – April 25 and the pizzas are free. Make sure you phone ahead to order as no pizza orders are taken at the door. And get in quick, our restaurant fills up fast.” *Limit one per day. Melbourne callers only. Subject to availability.



The Hidden Pizza site now serves as a case study for potential Yellow Pages clients, building opportunities for participants in the free pizza case to connect through Facebook and tag themselves in the 14 day timeline. User participation was built on the Hidden Pizza Facebook page.

Credits

The Hidden Pizza campaign was developed at Clemenger BBDO Melbourne by creative chairman James McGrath, copywriter Ant White, art director Russel Fox, executive producer Sonia Von Bibra, producer Karolina Bozajkovska, interactive producer Dean Wormald, interactive director Tommy McCubbin.
Media was placed by OMD.
Filming was shot by director Patrick Hughes via Radical Media with director of photography Cameron Barnett, executive producer Karen Bryson, producer Victoria Conners Bell and editor Nigel Karikari.
Post production was done at Iloura and Digital Pictures.
The Hidden Pizza restaurant, constructed mostly from recycled materials was designed by Joost Bakker. Bakker recruited Tony Fazio, formerly of Stokehouse and I Carusi, who had just sold his pizza restaurant Porcino in Collingwood. The yellow-and-black vinyl covering on the stools came from recycled Yellow Pages billboards.

Mini Cooper “The Car That Became a Hamburger”

In a partnership with Lanchonete da Cidade fast food chain, one of the trendiest in São Paulo, they developed the Cooper Burger, a sandwich inspired by the origin of the car, made with typically British ingredients. Besides the meal, upon the order, the customer received an exclusive place mat and a coupon for a test-drive and a 10% rebate on the acquisition of products from the MINI Lifestyle collection. Over 5 thousand sandwiches sold in just 2 months. Over a thousand test-drives performed, bringing forth twice the expected sales for Brazil. Highlight in targeted television programs, newspapers, magazines, blogs and websites. Today, the sandwich is part of the restaurant’s permanent menu.

Agency: Pepper São Paulo, Brazil.

Caribou Coffee: Bus blog

Advertising Agency: Colle+McVoy, USA

The Future of Retail Touchpoints

Cisco IBSG's Edward Westenberg explores how retail touchpoints are impacting the customer shopping journey and changing the future of retail.

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Naughtiest 'Axe effect' commercials

A list of Naughtiest ‘axe effect’ commercials.


He wants to...fail

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Have you seen that marvelous movie Perfume? well, this ad makes me remember the last part of the movie. sexually hungry women are running from all corners to devour one man- the axe man. oh, man, that is hell lot of woman. and still he is smiling.

Axe may tempt your girlfriend to give a pat to the waiter’s butt

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Axe creates ripples in relationships. so guys, better armed with axe. Or else men like that waiter will take advantage over you. well, the woman’s expression and the sound are quite funny.
Axe effect- dentist office

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oh, helpless girl! What can she do other than yeild to the powers of Axe and act hysterical?

She steals a bit of sensuous touch

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she is not the massage therapist. she is just a maid. she is stealing a quick touch on the axe-showered man before the massage therapist comes.

Girls fighting

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Girls fighting for axe man’s cloth.
Axe elevator 

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There are actually several versions of this commercial. Here, the axe-man is having some unexpected pleasure at the elevator. The story is not over. The next one is a guy(gay)
Please don’t open the notebook completely, man

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This commercial for touch, the body spray from axe, everything the man touches make a corresponding impact on the women around him.
The lady doctor

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Lady doctor loses her patience to control the axe effect and forgets that he is her patient
Look, funny things are happening

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Let them sing. But what happens amid this seemingly decent situation?
Lady forgets everything

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The lady forgets everything, even the grandma in the wheelchair, and helplessly follows the axe-man
Call me...

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Library. A girl is pretending to search for her lost mobile phone, in a sensuous way. She needs the man’s smell phone to find out hers. She makes a call from his cell phone, oh; hers was in her pocket! She hands over the phone to the man who gazes at the number. As he watches her in joy, she gestures gracefully -‘call me’

The Indonesian Axe effect

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Man comes to the deli counter. The girl gets a whiff of the body spray. She artfully writes her phone number with tomato sauce while sensuously watching the puzzled guy. After handing over the spicy number, she gestures (what an expression)- ‘call me’
Sexually stinking axe-commercial

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Axe, the wholesalers of male sex victory, presents another commercial which shows amorously horny ladies, bitten by the lust for an axe-showered man.
Like in every Axe ad effort, this commercial too is centered on the power of smell and the sexually fragile nature of (ladies) naughty noses. The first lady is proudly makes the other one to smell her finger.

The Axe Effect In Discos | Glass

AXE contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. 


As a result, at the end of the night, the AXE GLASS was the only one that didn’t end up on the floor, but in the boy’s homes.


Agency: Lowe Ginkgo, Montevideo, Uruguay