Fundación Altius “Message in a bottle”

An action created by Leo Burnett Iberia for the Altius Foundation to raise money for the education of needy children in Latin America.
Agency: Leo Burnett, Iberia.

Walmart Testing New "Virtual Mirror"

Walmart is now testing a new technology system called a 'virtual mirror' to aid in sales of cosmetics.  The mirror uses a digital camera and screen to help the shopper test makeup.  The hope is that this mirror will increase sales, reduce loss on having to throw away tester products.  Ten Walmarts are currently testing the technology, with four mirrors in each store.

Harley-Davidson |2010 de l'Euro Festival

Challenge / Promote Harley-Davidson Touring models to a pan-European audience



Emphasise features that enhance comfort and operability


Solution / Equip a Harley with a 360-degree video camera and film a trip through France and Italy



Show off the handling and precision aspects of the bike through an epic ride

Relay content to social networks via banners, Facebook and Twitter


Results / Connected to the niche European motorcycle community


www.harley-davidson.fr/touringtestride

Durex Baby

The Durex baby case was created by Art Director: Nicolai Villads, Peter Ammentorp and interactive designer: Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival. 

The footage was recorded with the Canon 5D MKII using a 24-105 mm. 4,0. and a 50 mm. 1,4. The baby was created by Raul Montenegro using Z-brush and cinema 4D. Post in After Effects and final edit in Final Cut Pro 2

For more info:
Website: vplusa.dk
Facebook: facebook.com/villadsammentorp


Durex Baby from Peter Ammentorp Lund on Vimeo.

Axe | Virtual Hair Action

Axe's new campaign to promote the new brand products. The three campaign commercials were made with audio 3D, which really makes a difference and gives viewers a perceptive and memorable listening experience. 

BATTLE ROYALETIGERTWISTER

Q: Does it work? to advertise without showing product???

A: You don’t always need to show the product you’re selling

Agency: TBWA Praha, Czech Republic

Agency: Publicis, Paris, France

Agency: Euro RSCG, Singapore


Agency: Publicis, Paris, France

Agency: Saatchi & Saatchi

Girls Look Hot Wet Guys Don’t

Unilever is promoting Lynx Dry antiperspirant in Australia with an integrated advertising campaign, including television commercials and an interactive site with the message, “Girls Look Hot Wet. Guys Don’t”. The campaign capitalises on two sets of emotions associated with seeing women in wet clothing and being rejected because of sweaty clothes. The Lynx Effect site provides men with the lure of slow motion footage of girls getting saturated, linked with their efforts to keep the guy dry.

Credits

The interactive campaign was developed at Soap Creative by creative director Brad Eldridge, copy writer Alex Bodman, developers Jim Boswell and Mark Fennell, producers Alice Le and Josh Hunt.