“Every Dessert Deserves A Squirt” . Cheeky Little Squirt :: So simple even a baby can do it. Popout Gourmet Granny :: It’s my birthday and I’ll squirt if I want to Popout Squirty Slice :: It’s not just dessert that deserves a squirt Popout Monkey Business :: Don’t monkey around with dessert. Just add Squirty Popout Squirty A-peel :: Bananas – the perfect match for Squirty Cream Popout After Work Squirt : Because canapes should never be without cream
The British Council has launched a call for entries to its Realise Your Dream Awards which sees young Australian creatives given the chance to work in the UK with leading visual arts, theatre, fashion, music and design talent. Online ads to promote the awards have been created by ad agency Republic of Everyone. There will be five awards handed out, with each winner flown to the UK. Sponsor National Australia Bank will provide them with $8000 to assist with expenses.
Realise Your Dream is open to emerging practitioners working or studying in creative industries including visual arts, fashion, design, architecture, music, digital media and performing arts. Entries will close 6pm, June 18. Last year, The Glue Society created online videos to promote the awards, featuring a bickering lion and unicorn.
The Office of Road Safety in Western Australia has launched a campaign to bring attention to driver distractions that can lead to serious road accidents.
The “Distracted drivers are dangerous” campaign created by 303 is part of the WA government’s wider road safety “Towards Zero” strategy. Activity includes radio, TV, outdoor and online executions. The radio and TV commercials depict what can happen to road users, such cyclists, motorbike riders and pedestrians, when a driver is distracted by texting on their phone, reading a map or talking to passengers in their car. As part of the campaign there is an online game and ringtones which can be downloaded from the Office of Road Safety website. Research conducted during the development of the campaign found types of driver distractions to include eating, drinking, smoking, changing a CD or radio station, putting on make-up, talking on the mobile, talking to passengers or children or picking up something from the floor, all whilst driving. The research was used to develop the creative and campaign messages. Credits:
Ad agency: 303
Creative Director: Lindsay Medalia
Art Director: Richard Berney
Copywriter: Davood Tabasher
Agency Producers: Belinda Hawkins & Holly Kemp
Business Director: Donna-Maree Gavin
TV Director: Jess Bluck Production
Company: Revolver WA
Executive Producer: Matt Barber
Radio: (Victim Spots) Soundbyte Studios
Sound Engineer: Brad Habib (Driver Spots) Eardrum
Sound Engineer: Ralph van Dijk
Ringtones: Recording Studios: Turning Studios
Producer: Emma Hoy
Print: Photographer: Allan Myles
Clients: Office of Road Safety WA: Roger Farley, Director Strategic Communications and Doug Baird, Communications Officer
1) The woman having an orgasm while eating breakfast. (Or washing her hair, or eating yogurt, or...) Who would’ve ever thought granola was that satisfying. 2) Dumbass dad. Can’t operate a cell phone or any tech without help from a teen. Has no sense of fashion. Aslost in Lowe’s as Tom Hanks in Castaway. 3) Food porn flyover close-up money shot. It’s at the end of every food commercial for about :10 seconds. (If they could, clients would have it be the full :30.) Unlike regular product shots for cars and such, food requires a sultry voice beg you to partake in succulent shrimp, a juicy steak, or hot, steaming coffee. 4) An [anything]–vention. Shop too much? Work too much? There’s an intervention with your name on it, and friends who care. 5) Cute wordplay. The border between clever and pun clearly overrun with this one. I will not “meat” my vegetables. I will not “Kraft” my salad or whet my “appuretite.” I am not “shopportunistic.” 6) Funny accents. Lottery, the biggest offender. Tech sector. Sports stores. 7) Top 40 songs. Hits of the past, unite! Jingles are dead for the most part because they require originality and something new for customers to buy into. Not so, classic hits. Brands would rather license the tried and true memories from your past, even if they have no real connection to the product. 8) The clueless office. Your office? Cool. Theirs? 9) Cute pets. 10) The perfect driver.
To raise awareness of Yellow Pages as both an effective way of finding businesses, and an effective way of growing business. The campaign is centred around Hidden Pizza Restaurant, a temporary pop up store in Fitzroy, Melbourne with living breathing basil wall, run over two weeks in April by Tony Fazio. 500 pizzas a night were served in sturdy bags made from hand-stitched recycled paper along with a glass of home-made lemonade in a recycled jam jar.
Fazio sent out the message online with the message, “We’ve hidden a new pizza restaurant somewhere in Melbourne. If you can find us, the pizza is free. One pizza per order, per day”. The location of the restaurant was only placed on Yellow Pages online. “Finding the restaurant is easy, just look it up the way you would any other business from April 12 – April 25 and the pizzas are free. Make sure you phone ahead to order as no pizza orders are taken at the door. And get in quick, our restaurant fills up fast.” *Limit one per day. Melbourne callers only. Subject to availability.
The Hidden Pizza site now serves as a case study for potential Yellow Pages clients, building opportunities for participants in the free pizza case to connect through Facebook and tag themselves in the 14 day timeline. User participation was built on the Hidden Pizza Facebook page.
Credits
The Hidden Pizza campaign was developed at Clemenger BBDO Melbourne by creative chairman James McGrath, copywriter Ant White, art director Russel Fox, executive producer Sonia Von Bibra, producer Karolina Bozajkovska, interactive producer Dean Wormald, interactive director Tommy McCubbin. Media was placed by OMD. Filming was shot by director Patrick Hughes via Radical Media with director of photography Cameron Barnett, executive producer Karen Bryson, producer Victoria Conners Bell and editor Nigel Karikari. Post production was done at Iloura and Digital Pictures. The Hidden Pizza restaurant, constructed mostly from recycled materials was designed by Joost Bakker. Bakker recruited Tony Fazio, formerly of Stokehouse and I Carusi, who had just sold his pizza restaurant Porcino in Collingwood. The yellow-and-black vinyl covering on the stools came from recycled Yellow Pages billboards.
