Durex Baby

The Durex baby case was created by Art Director: Nicolai Villads, Peter Ammentorp and interactive designer: Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival. 

The footage was recorded with the Canon 5D MKII using a 24-105 mm. 4,0. and a 50 mm. 1,4. The baby was created by Raul Montenegro using Z-brush and cinema 4D. Post in After Effects and final edit in Final Cut Pro 2

For more info:
Website: vplusa.dk
Facebook: facebook.com/villadsammentorp


Durex Baby from Peter Ammentorp Lund on Vimeo.

Axe | Virtual Hair Action

Axe's new campaign to promote the new brand products. The three campaign commercials were made with audio 3D, which really makes a difference and gives viewers a perceptive and memorable listening experience. 

BATTLE ROYALETIGERTWISTER

Q: Does it work? to advertise without showing product???

A: You don’t always need to show the product you’re selling

Agency: TBWA Praha, Czech Republic

Agency: Publicis, Paris, France

Agency: Euro RSCG, Singapore


Agency: Publicis, Paris, France

Agency: Saatchi & Saatchi

Girls Look Hot Wet Guys Don’t

Unilever is promoting Lynx Dry antiperspirant in Australia with an integrated advertising campaign, including television commercials and an interactive site with the message, “Girls Look Hot Wet. Guys Don’t”. The campaign capitalises on two sets of emotions associated with seeing women in wet clothing and being rejected because of sweaty clothes. The Lynx Effect site provides men with the lure of slow motion footage of girls getting saturated, linked with their efforts to keep the guy dry.

Credits

The interactive campaign was developed at Soap Creative by creative director Brad Eldridge, copy writer Alex Bodman, developers Jim Boswell and Mark Fennell, producers Alice Le and Josh Hunt.

Mercedes-Benz W212 - Sorry

 "Senses danger and increases braking power. BAS PLUS."

Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer: Bernd T. Hoefflin
Production Company: Element E
Director: Alex Feil
Director of Photography/Lighting/Camera: Marc Achenbach
Editor: Timo Fritsche
Editing Company:firsteight
Music: Maximilian Olowinsky, Felix Müller & Florian Lakenmacher - "Supreme Music" Sound Design/Arrangement: Ben Meinhof (A.R.T Studios)
Postproduction: firsteight & Acht Frankfurt

The 1000 most-visited sites on the web

Google's Doubleckick Adplanner has published its April top 1,000 most visited sites on the net. Essential reading for anyone needing to know their way around. 
Here's the top 15 below, and click here for the full top 1,000.

 

Greenpeace in Zurich all down to earth

At 24:15 last May 25, 131 people have fallen to the ground simultaneously in different parts of the city of Zurich. 131 is also the number of accidents from January 1, 2000 saw the four nuclear plants Beznau, Mühleberg, Gösgen and Leibstadt in Switzerland.Implemented a demonstration by Greenpeace to protest the use of nuclear energy, stressing the unpreparedness of Swiss citizens to a possible nuclear accident.

In support of the activity, to generate traffic to the site of the project "Reliable Electricity"and to inform the population on three areas involved in the review by Federal Nuclear Safety Inspectorate (HSK), almost 300 billboards have directed motorists and pedestrians on right direction.
Remember the meme Playing Dead recently revisited on Chatroulette?